A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term "trailer" comes from their having originally been shown at the end of a feature film screening.[1] That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film begins.

Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video.